Fashion Nova Test
Project Overview:
Fashion Nova is an American fast fashion retail company. The company primarily operates online and is known to use affiliate marketing, particularly on Instagram.
Scope:
This project required an instagram story (5 slides) for the men’s Essential Lounge collection and for the women’s Swim collection.
The second project required creating email marketing.
My Role:
I was in charge of concept, layout, and copywriting.
Process:
The words that first came to mind when designing the men’s instagram story were derived from the model’s stance. It’s stable and strong, which brought me to geometry. Whether it’s diving the image in two piece or having the eye be lead with a geometric motion.
For the women’s instagram story, I took inspiration from the colorful swim sets. I wanted to create depth and hierarchy by adding another image while simultaneously evoking the idea of the alter ego.
Lastly, for the email marketing the hero image was the most important so most of the design efforts went here. I wanted it to be eye-catching and fun while still conveying the message.